A documentary archive of 100 investigated cases, read slowly and at length by an audience that arrives on purpose. Below are the current delivery figures and what is available to buy.
5.5K+ Daily unique visitors
23.1K+ Daily page views
54K+ Daily banner impressions
4.2 Pages per session
8:45 Avg. session duration
Figures are rolling daily averages, current as of September 2026. They are restated as the traffic changes rather than left to age quietly, and we are happy to screen-share the underlying Ad Manager and analytics reporting before an insertion order is signed.
Anomaly Registry is a reference archive rather than a feed. Every one of its hundred records is written to a fixed structure, sourced to contemporaneous documents, inquest files, peer-reviewed literature or credible reporting, and each carries a section setting out precisely what the popular version of the story gets wrong. Cases that were later explained and cases that were comprehensively debunked are kept alongside the unsolved ones, because an archive that keeps only its mysteries is not an archive. That editorial position is the reason people stay.
It also explains the shape of the traffic. A session here runs to more than four pages and close to nine minutes, which is several times what a typical content site sees. Readers arrive looking for one case, find the sources laid out, and follow the cross-references into the next record. For an advertiser, the practical consequence is that a banner on this site is in front of a settled, attentive reader for minutes rather than seconds, and it is seen repeatedly across a single visit without ever being the reason someone leaves.
Three placements are available on every page. The leaderboard sits above the masthead and accepts 728x90, 970x90 and 320x50. The in-article unit sits inside the body of the record, where the reader is already stopped, and accepts 728x90, 300x250 and 336x280. The footer unit closes the page and accepts 728x90, 970x90 and 320x50. There are three slots per page and there will not be a fourth: the inventory is deliberately limited so that each impression is worth more than it would be on a page carrying eight.
What we do not run matters as much as what we do. There are no interstitials, no pop-ups, no auto-playing video, no content-recommendation chumboxes, and nothing that reflows the page after the reader has started reading. Ads are served in reserved space so the layout does not jump. This protects viewability for the advertiser as directly as it protects the reading experience, and it is the reason we can quote the session figures above with a straight face.
The editorial environment is unusually safe for a subject area that is often anything but. This site does not publish conspiracy content, it does not promote pseudoscience, and it does not treat a rumour as a finding. Its entire method is to separate what is documented from what has merely been proposed, and to say plainly when a famous mystery has an unglamorous answer. A brand placed here sits next to sourced, corrected, carefully hedged writing rather than next to speculation dressed as news.
The readership is a general-interest one with a research habit: people who read long-form nonfiction, follow science and history coverage, and check citations. In practice the categories that fit well are books and publishing, documentary and streaming, museums and exhibitions, education and online courses, audio and podcasts, consumer technology, outdoor and travel, and financial services. If your product rewards attention and explanation rather than impulse, this is a good room to be in.
Everything is delivered through Google Ad Manager, so you can buy the way you already buy. Direct-sold campaigns can be trafficked as a guaranteed line item with standard reporting on impressions, viewability and click-through. Programmatic demand can reach the same inventory through the open auction or through a preferred deal or private marketplace at a floor we agree in advance. We accept standard IAB display creative and HTML5, and we can accommodate a reasonable third-party ad server or verification tag.
Category sponsorship is available for advertisers who want something more durable than a rotation. The register is organised into seven categories, and a sponsor can take the whole of one, appearing across every record inside it with an acknowledgement in the page furniture. Sponsorship never buys editorial influence: a sponsor cannot commission a record, cannot review one before publication, cannot have a record altered, and cannot have one removed. That rule is not negotiable and it is the thing that keeps the inventory worth buying.
Some categories are declined outright, and it is fairer to say so up front than to discover it after an insertion order. We do not accept adult content, gambling, payday or high-cost short-term credit, cryptocurrency speculation and token sales, dietary supplements making health claims, political advocacy, psychic or clairvoyant services, or anything that reads as a scare advertisement dressed up as an article. Nothing may be styled to look like a record or like part of the editorial page.
Rates depend on placement, volume, whether the buy is run-of-site or targeted to a category, and how long it runs. There is no rate card on this page because a sensible number depends on what you are trying to do, and quoting one in the abstract usually wastes both parties' time. Tell us the campaign, the flight dates and the budget you are working to, and you will get a straight answer including whether we think the fit is wrong.
To start, write to registry [at] anomalyregistry [dot] com or use the contact form and mark the message for the advertising desk. Include the flight dates, the placements you want, the creative sizes you have ready and any verification requirements, and we will come back with availability and a quote. Media buyers who want the underlying analytics before committing are welcome to ask; we would rather show the reporting than be taken on trust.